Fact Sheet

Get to know more about our reach, user demographics and success stories.


Who are our subscribers?

  •  Over 300,000 subscribers (5% of the local population)

  •  > 80% of subscribers are Singaporeans who love Japanese brands

  •  > 85% of subscribers use smartphones to access the J passport media platform

Who are our clients?

We have worked with over 100 brands and 200 participating outlets to establish meaningful relationships between them and their target audience.

Our partner merchants include well-loved brands, such as: 

Santouka Ramen, Ginza Lion, Manekineko, Ootoya, Aventa ... and more.

Among our
partner merchants...

  •  73% are from the Food and Beverage industry

  •  17% are from the Beauty industry

  • 10% are from the Shop / Lifestyle industry

User Engagement Statistics

Monthly UU:
56,000 ~



Monthly Action:
30,000 ~



Monthly Pageviews:
470, 000 ~




Email Open Rate:
 10% open/mass eDM,
~ open/brand followers eDM


(more than double the open rate as compared to typical EC sites)

Member Gender Demographics





Social Media

Total number of Facebook likes (July 2018):


Total number of Facebook likes (July 2017 - 2018):